Word-of-Mouth Hiring

For some years now companies have been cutting out the 'middle man' and setting up their own internal recruitment referral system, rewarding employees for finding their new colleagues! And it has worked, capitalising on the whole concept of networking. Now, even more, internal referral programs are gaining ground, not only to save time and maximise quality recruitment, but of course as a cost cutting exercise.

Last year at Coca-Cola Amatil, 28% of external hires were recruited from an employee referral program. Companies like Oracle Corporation have operated referral programs for years.

The message? It's not just about using social and professional networking tools, but also word-of-mouth, friends, relatives and previous colleagues. Many people are now starting to be critical of the internet networking tools. I say, don't avoid it, perfect it! Don't be silent, use word-of-mouth to help you with your career.