Lesson #9
More on persuasion.
1. To increase the chances of getting someone to help you, send them an individual message.
2. In an experiment with four charity boxes the message 'Every penny helps' was the most effective. Think about it!
3. Carry out a favour for someone and you are likely to get more in return.
4. If you don't want to lose your wallet stick a photograph of a baby in it.
Do you want to know the science behind all of these lessons? Then read :59 Seconds.
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