The Art of Social Infection

Dr Herrero's new book is entitled Homo Imitans, the art of social infection. Viral Change^TM in action.
In his new book, Dr Herrero addresses Viral Change^TM in action, breaking it down in several sections to show that:

•  the more primal 'Homo Imitans' is still a powerful force behind the more accepted     'Homo Sapiens'
•   we are surrounded by examples of behavioural and social infections
•  the confusion between the world of communications and the world of behaviours is largely  the cause of the high failure rate of so-called 'change management programmes'

 "Understanding how social, behavioural infection works is the basis for   the orchestration of any 'epidemic of success', be it a successful change inside a firm or a counter-social epidemic to tackle negative socio-macro phenomena". 

http://thechangesamurai.blogspot.com/