Communicating during revolutionary change » Change Factory

Communicating during revolutionary change » Change Factory
When revolutionary change is measured, many organisations believe that measuring whether or not the change has occurred is sufficient. My observation is that even when the change has occurred—as measured by an often-opaque set of performance indicators—the collateral damage caused by unintended consequences far outweighs the benefit gained from implementing the change in the first place. A significant cause of those unintended consequences during revolutionary change is limited and/or poor communication. This article seeks to give you a toolbox of communication channels for revolutionary change.