According to Anders Sorman-Nilsson the World has changed and so our thinking needs to change with it! In his new "manifesto" Thinque Funky: Upgrade your Thinking, Anders provides a three step phase that aligns with the development of the Internet: 1.0, 2.0 and 3.0. It is a workbook for coming to grips with the new age of iPhone, Globalisation, Social Networking and the future paradigm shifts that we will all embrace.
It doesn't seem that long ago that my company only had one corporate mobile phone that we had to book out. It was the size of a shoebox with zero performance! Now the whole World is in my palm and botox treatments may soon come with optional "icomms" implants!
Mike Hanley from Boss Magazine has reviewed the book and rates it average for readability and usefulness. I guess these type of books can be quite frustrating. A futurist book that takes up two thirds analysing the past. Why didn't he start with Web 3.0 then 4.0 and be done with it?
Thinque Funky: Upgrade Your Thinking by Anders Sorman-Nilsson, Thinque Publishing.
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