Have you “Binged” yourself yet to find out what Microsoft’s new “decision engine” says about you? Well, here is yet another reason to double-check your online footprint for the sake of your career.
CareerBuilder.com is launching a new Applicant Explorer tool which runs on the Bing API. The tool matches resumes in the Careerbuilder database with an applicant’s online “brand.” In seconds, the tool will help HR reps screen candidates by pulling relevant data from the following sources and displaying it all on one neat page, at least according to Careerbuilder.com:
Social networking sites
Professional and personal blogs
Personal and corporate Web sites
Press releases
Discussion and forum postings
Articles and news stories published online
We may be entering a brave new world of recruiting. But there are quite a few reasons why this development may not be that significant:
A Google search already returns the most
Many people don’t have that many data points about them online so the tool won’t be that useful
Having an “online brand” isn’t necessary for many jobs
Power players don’t really need to use social media platforms
Some people will turn their privacy settings up a notch to cover their tracks while others will continue to game the system, thus clouding any conclusions one could make
The Applicant Explorer tool is free if you have a CareerBuilder.com account. Would this new tool make you more likely to sign up?
Article by By Stefan Deeran, BNET.
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