Chip and Dan Heath have some sticky ideas about change. They reckon that when a sticky idea is understood, it's remembered. Their research shows that successful sticky idea's have six traits and if we want our message, of change, to stick...then following these traits might not be a bad "sticky idea"! So have a look at "Made to Stick" through the SUCCESs Model.
Principle 1 - SIMPLE
Simplicity isn't about dumbing down, it's about prioritising.
Principle 2 - UNEXPECTED
To get attention, violate a schema, challenge current thinking.
Principle 3 - CONCRETE
Use sensory language and paint a picture.
Principle 4 - CREDIBLE
Use human scale statistics that people understand.
Principle 5 - EMOTIONAL
People care about people and whats in it for me!
Principle 6 - STORIES
Help people see what you are saying through a story...bring it to the real world.
The more principles from the SUCCESs Model that you have, the better chance of your idea for change sticking!
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