Beyond Resistance

The most successful changes in organisations have one important thing in common - the people who have a stake in the outcome see the need to change. Research by Rick Maurer also found that as people's understanding of a need for a change went down, the failure rate went up. This is also backed up by the Prosci bi-annual benchmarking report. Making a compelling case of change is essential - and it tends to be the most neglected stage in the life of a change. 

http://thechangesamurai.blogspot.com/